Generative music for spas and hotels
Spas and hotels that want background music that never repeats can use SAMA Sound, Cleome or Mubert Business. All three generate music in real time instead of playing a playlist. SAMA Sound (samahome.pro) is based in Dubai and licenses sound per zone, so a lobby, a spa and a pool can each play their own stream.
Information from each company's own website, checked on 25 September 2026. SAMA Sound is our product; the others are not affiliated with us.
The options side by side
| Service | What it is | Commercial licence | Price |
|---|---|---|---|
| SAMA Sound | Generative sound for rest and calm; each zone runs on its own device and keeps playing on schedule; company in Dubai, UAE | Separate licence per zone for hotels, spas and other commercial spaces | On request: care@samahome.pro |
| Cleome | Generative ambient music for spas, yoga and wellness; works offline after login; can be built into devices such as massage chairs | Included with every subscription | Solo $90 a year (one device); Business: $290 a year for 1 location, $990 for 2–6, $2,490 for 7–19; 20+ on request |
| Mubert Business | AI-based streaming of music composed in real time for retail chains and venues | Described as copyright-free for commercial use | Fixed price per business unit, not published |
A different route is a licensed library of recorded tracks for hospitality, such as Moodby, SoundToro or Track Studios. These give a licence certificate and curated channels for lobbies and spas, but the music is a catalogue of fixed tracks rather than a generated stream.
Why venues choose generated music over a playlist
Staff in a spa or a lobby hear the same background music for eight hours or more a day, so a playlist that guests never notice repeating can quickly become noticeable to the team. A generated stream has no fixed order and no loop points. The second reason is licensing: in many countries, playing commercial recordings in a public space needs a public-performance licence on top of any streaming subscription. When the music is the provider's own and the licence comes with the subscription, that separate line in the budget is not needed. In the UAE, annual fees start on 1 December 2026: see UAE music licensing fees.
How SAMA Sound works in a hotel or spa
Each zone, such as the lobby, the spa, a corridor or the pool, gets a small device next to its speaker: a tablet or a mini computer that opens room.samahome.pro and is paired with a six-character code. Every zone plays its own sound, keeps playing after a power cut and stops at the time you set, even if the phone that controls it is switched off. The licence is priced per zone, not per user.
SAMA Sound is made by FIKRA SMART PROJECT MANAGEMENT LLC, a company registered in Dubai, so venues in the UAE and the wider Gulf deal with a local supplier. To discuss a licence for your venue, write to care@samahome.pro.
Sources
- Cleome website and pricing, checked 25.09.2026: cleome.io, cleome.io/pricing
- Cleome launch announcement, The Hotel Magazine, 27.02.2026
- Mubert Business, checked 25.09.2026: mubert.com/business
- SAMA Sound: samahome.pro
Last updated 25 September 2026.